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Saturday, January 1, 2011
YAMAHA INDIA
Buoyed by the launch of its recently launched SZ motorcycles and having made a mark in premium bike segment, India Yamaha Motor has registered a growth of 13.5 % in sales during September 2010 as compared to the corresponding period last year.
It sold 33,944 units in September 2010 as against 29,900 units sold in September 2009.
Commenting on the results, Mr. Yukimine Tsuji, CEO & MD, India Yamaha Motor said, "We are pleased with our sales growth in September in spite of capacity constraints at vendors end and the resulting parts supply shortage."
"However, we are trying our best to fulfill the order backlog and meet the expectations of our esteemed customers this festival season."
"Having received an overwhelming response for FZ series, we are also launching Limited Edition FZ series bikes in Midnight Special color scheme during this festival season. We are confident that these too will be an instant hit among the biking enthusiasts", Mr. Tsuji added.
The company is continuing with its efforts to enhance consumer confidence by conducting various marketing initiatives like Yamaha Safe Riding Science, Yamaha R15 One Make Race Championship and Yamaha Service Camps.
The company is also focusing its efforts on strengthening its dealer network in tier-2 and tier-3 cities. It is also increasing its sub-dealers in rural areas too.
Yamaha FZ
India: Yamaha FZ Midnight Special
Riding on the success of its hottest-looking new motorcycles from the FZ Series; the FZ, FZ-S and Fazer, India Yamaha Motor has announced the launch of FZ Series Limited Edition bikes under the Midnight Special version.Since the launch of Yamaha FZ motorcycle series in 2008, these sportbikes have gained broad popularity amongst youngsters. The new 2011 Yamaha FZ limited edition variants sport rich graphics with the signature Yamaha looks.
As the version name 'Midnight Special' suggests, the bikes will be available in an all black color concept with golden alloy wheel highlighting the exclusive looks of the motorcycles.Yamaha will produce only 1,000 units of each of FZ, FZ-S and Fazer motorcycle models and the aluminum plate on the fuel tank will bear the vehicle serial number (1-1000) to make the bike look as exclusive as the customer himself.
The limited edition Fazer motorcycle will also carry the signature of the Yamaha brand ambassador of India John Abraham crafted in golden letters on the front cowl of the motorcycle.Speaking on the FZ Series Limited Edition motorcycle launch, Mr. Pankaj Dubey from India Yamaha Motor said, "Keeping in mind the festive season, we are launching Limited Edition FZ Series bikes and are confident that these too will be an instant hit among the biking enthusiasts."
"We have kept the essence of FZ series bikes intact while altering the aesthetics to exemplify the masculine feeling these tough machines are known for. The rich & sporty graphics will take the macho image to its next level."The target demographic is 18-25 year old male who is brand conscious, stylish & confident and has an active mindset & inclination towards good things in life.
The FZ series motorcycle was designed & engineered for assertive streetbike riding and the strategic use of the sporty graphics and vibrancy of colors on these bikes where meant to instill pride of ownership.The limited edition 2011 Yamaha ex-showroom prices in Delhi India are as follows: Fazer: Rs. 74,500 ($1675 USD), FZ-S: Rs. 69,500 ($1563 USD), and FZ16: Rs. 67,500 ($1,518 USD).
http://www.ultimatemotorcycling.com